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Chris Maples confirmed as Microsoft's commercial director

07 Dec 2009 | by Ian Darby

LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...

OMD takes top gong at Campaign Media Awards

25 Nov 2009 | by Ian Darby

Create (cross-media), Microsoft Advertising (digital), CBS Outdoor (outdoor), ShortList (print), Bauer ...

Virgin Media to roll-out targeted ads around on-demand content

25 Nov 2009 | by Ian Darby

to use the platform include L Oreal, Sony Ericsson, Kellogg and Microsoft. IDS, Virgin Media s sales ...

Microsoft and News Corp in talks over blocking Google

23 Nov 2009 | by Anne Cassidy

LONDON - Microsoft and News Corp have had talks over a plan which could see the internet giant...Google. The Microsoft deal, reported by the FT , could spark a search engine battle and also offer hope to newspapers struggling to monetise online content. Microsoft has also approached other online publishers in a ... is being viewed as a direct assault on Google's search engine by Microsoft. ...

Microsoft commercial director Chris Ward leaves

02 Nov 2009 | by Anne Cassidy

LONDON - Chris Ward, Microsoft's commercial director, has left the company after 13 years....Ward, who had been on a three-month sabbatical, is not returning to his position. Microsoft is currently looking for a replacement and the UK sales director, Chris Maples, will act as commercial director in the interim. Ward had been with the company since 1996. His initial responsibility was to set up and run ...

Publicis Groupe announces revenue drop

27 Oct 2009 | by Staff

the second half of 2010." The company said that, following its acquisition of Microsoft s creative agency ...

Google hires OMD for Chrome OS marketing push

21 Oct 2009 | by Anne Cassidy

Google announced Google Chrome OS in July this year, initially targeted at netbooks, to challenge Microsoft s longstanding domination of the OS market with Windows. At the time of the announcement, Google said netbooks running Google Chrome OS will be available for consumers in the second half of 2010 ...

Burberry kicks off global media pitch

01 Oct 2009 | by Ian Darby

Microsoft in May. Recent campaigns for Burberry include press activity, created in-house, to support its ...

Google launches DoubleClick Ad Exchange

18 Sep 2009 | by Anne Cassidy

The ad exchange, which had previously been used on an invitation-only basis by publishers and advertisers, is now is open to all buyers and sellers. It will operate like a stock exchange for online ads, allowing publishers to auction ad space to ad agencies. Yahoo! and Microsoft already run their own ad ...

APG Creative Strategy Awards - Xbox 'Halo 3 - believe' by McCann Erickson

18 Aug 2009

Background Halo is a highly acclaimed videogame franchise from Bungie Studios and Microsoft Game Studios ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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