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Chris Maples confirmed as Microsoft's commercial director

07 Dec 2009 | by Ian Darby

LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...

Glue and BBH Labs win Google Chrome

03 Dec 2009 | by Matt Williams

year. It is currently only available on Microsoft Windows, but Google intends to release a Mac version ...

Microsoft and News Corp in talks over blocking Google

23 Nov 2009 | by Anne Cassidy

LONDON - Microsoft and News Corp have had talks over a plan which could see the internet giant...Google. The Microsoft deal, reported by the FT , could spark a search engine battle and also offer hope to newspapers struggling to monetise online content. Microsoft has also approached other online publishers in a ... is being viewed as a direct assault on Google's search engine by Microsoft. ...

Google buys mobile ad company AdMob

10 Nov 2009 | by Staff

strategic agreement with Microsoft. ...

Viral View - From Branded Content to 'Reality Marketing'

13 Oct 2009

2 million views in less than one month. Microsoft Giant Waterslide Bruno Kammerl built ... or not this video was staged and who the maker was. Microsoft had very carefully built a wall of secrecy ... for investors to expand the Megawoosh project. After a while Microsoft revealed that it was the advertiser ...

Publicis Groupe and Microsoft form mobile marketing partnership

23 Sep 2009 | by Noel Bussey

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

09 Sep 2009 | by Noel Bussey

forecasts yesterday. Source: Financial Times Microsoft delivered one the most outspoken attacks yet ...

JWT and WPP sued over Microsoft Bing ad

27 Aug 2009 | by Matt Williams

patented product-placement idea and used it in a campaign for Microsoft's search engine Bing.

Razorfish deal opens up cheap online ad space for agencies

10 Aug 2009 | by Colin Marrs

rates following the network's acquisition of Microsoft's digital ad agency Razorfish....Publicis paid $530 million for the agency upfront, but has also signed an agreement to purchase display and search advertising from Microsoft over five years. Its agencies will benefit from reduced ... . "Moreover, in collaboration with Microsoft, we will be able to develop and provide our clients exclusive ...

Publicis Groupe 'favourite' for Razorfish purchase

06 Aug 2009 | by Staff

LONDON - Publicis Groupe is the front-runner in the race to buy Microsoft's digital ad agency.... But the report said Dentsu had been informed that Microsoft was entering into due diligence with "another bidder", according to a source. Microsoft acquired Razorfish as part of its $6 billion acquisition of aQuantive ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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