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Viral View - From Branded Content to 'Reality Marketing'

2 million views in less than one month. Microsoft Giant Waterslide Bruno Kammerl built ... or not this video was staged and who the maker was. Microsoft had very carefully built a wall of secrecy ... for investors to expand the Megawoosh project. After a while Microsoft revealed that it was the advertiser ...

New-Business Rankings: 9 October 2009

Lufthansa, Microsoft 7 5 Archibald Ingall Stretton 2.0 - 2.0 1 ...

Close-Up: Giving the UN's Climate Justice a sense of time

includes Virgin Radio, Yahoo! Music, iTunes, Google, Pernod Ricard, EDF, Microsoft Zune, YouTube, USA Today ...

And in the real world... Royal Mail, Microsoft, Sainsbury's and more

Microsoft's search engine Bing is failing to make the inroads on Google's market share that the company had ... , despite being backed by a $80million ad campaign. Microsoft's search partner Yahoo is also suffering a ...

Regulator rules against Microsoft study guide ad

Microsoft, the advertising company, said it had understood the book was not available in the UK but had since realised this was not the case. It confirmed the discount was limited to the US, which it said was explained when consumers visited the relevant website. The ASA felt the ad did not go far ...

And in the real world... RBS, Diageo, Microsoft, Cadbury and more

of Microsoft, has admitted that the reputation of the company has never recovered following the launch of Vista ...

The World: Paris - Publicis' Phonevalley in mobile deal with Microsoft

Publicis Groupe has strengthened its relationship with Microsoft, via a strategic partnership...The joint venture will result in customised mobile advertising, technology and metrics to run across Microsoft's mobile and web properties. Phonevalley, which is part of the Publicis-owned VivaKi Nerve Media Center, will work with Microsoft properties such as the Microsoft Media Network, Bing ...

Media: All about ... Yahoo!'s relaunch

ascendancy across a number of internet-based services. 3. Microsoft first opened merger talks with Yahoo ... -founder), Jerry Yang, rejected a friendly offer. Microsoft then waded in with a hostile takeover bid. Yang fought a rearguard action to fend this off - which he appeared to have done by May, when Microsoft ...

New-Business Rankings: 2 October 2009

Wunderman 2.1 - 2.1 2 Lufthansa, Microsoft 5 5 ...

Burberry kicks off global media pitch

Microsoft in May. Recent campaigns for Burberry include press activity, created in-house, to support its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.