Glue and BBH Labs win Google Chrome
03 Dec 2009 | by Matt Williams
year. It is currently only available on Microsoft Windows, but Google intends to release a Mac version ...
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Chris Maples confirmed as Microsoft's commercial director
07 Dec 2009 | by Ian Darby
LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...
Virgin Media to roll-out targeted ads around on-demand content
25 Nov 2009 | by Ian Darby
to use the platform include L Oreal, Sony Ericsson, Kellogg and Microsoft. IDS, Virgin Media s sales ...
Microsoft and News Corp in talks over blocking Google
23 Nov 2009 | by Anne Cassidy
LONDON - Microsoft and News Corp have had talks over a plan which could see the internet giant...Google. The Microsoft deal, reported by the FT , could spark a search engine battle and also offer hope to newspapers struggling to monetise online content. Microsoft has also approached other online publishers in a ... is being viewed as a direct assault on Google's search engine by Microsoft. ...
Microsoft commercial director Chris Ward leaves
02 Nov 2009 | by Anne Cassidy
LONDON - Chris Ward, Microsoft's commercial director, has left the company after 13 years....Ward, who had been on a three-month sabbatical, is not returning to his position. Microsoft is currently looking for a replacement and the UK sales director, Chris Maples, will act as commercial director in the interim. Ward had been with the company since 1996. His initial responsibility was to set up and run ...
Microsoft retracts Family Guy sponsorship
28 Oct 2009 | by Hadassah Nymark
LONDON - Microsoft has withdrawn its sponsorship of the satirical Family Guy cartoon series...The decision came after senior Microsoft executives were shown a preview of the show, which ... audience. Microsoft signed a deal with the show s writers, Seth MacFarlane and Alex Borstein, to create a ... -for jokes as well as typical Family Guy material, which was not to the tastes of Microsoft s executives ...
Google hires OMD for Chrome OS marketing push
21 Oct 2009 | by Anne Cassidy
Google announced Google Chrome OS in July this year, initially targeted at netbooks, to challenge Microsoft s longstanding domination of the OS market with Windows. At the time of the announcement, Google said netbooks running Google Chrome OS will be available for consumers in the second half of 2010 ...
Regulator rules against Microsoft study guide ad
07 Oct 2009 | by Hadassah Nymark
Microsoft, the advertising company, said it had understood the book was not available in the UK but had since realised this was not the case. It confirmed the discount was limited to the US, which it said was explained when consumers visited the relevant website. The ASA felt the ad did not go far ...
Google launches DoubleClick Ad Exchange
18 Sep 2009 | by Anne Cassidy
The ad exchange, which had previously been used on an invitation-only basis by publishers and advertisers, is now is open to all buyers and sellers. It will operate like a stock exchange for online ads, allowing publishers to auction ad space to ad agencies. Yahoo! and Microsoft already run their own ad ...
Media Forum: Can Channel 4 change?
04 Sep 2009
, the head of media, EMEA, at Microsoft Xbox, argues that there is hope for C4 in its programming track ... or protect its income." YES - Paul Evans, head of media, EMEA, Microsoft Xbox "A change in approach ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
