SeeSaw 'puts users in control' with Ad Selector
24 Nov 2010 | by Arif Durrani
of advertisers, including blue chip giants Microsoft, Coca-Cola, Heinz, Ikea, O2 and Sainsbury s, since ...
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Microsoft and C4 partner for TV ad break innovation
20 Dec 2010 | by Sara Kimberley
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...
ITV to charge £250,000 for X Factor final ads
11 Nov 2010 | by Maisie McCabe
understood to be in talks with ITV about appearing include Microsoft, BSkyB, Pizza Hut and Hallmark. ...
Dentsu attempts digital landgrab with AKQA bid
17 Sep 2010 | by Mark Banham
for clients including Coca-Cola, Fiat, McDonald s, Microsoft, Nike and Visa. The private equity firm ...
Yahoo! reviews global media planning and buying
10 Aug 2010 | by Mark Banham
! and Microsoft officially announced a long-rumoured search alliance called Bing, in an effort to take on Google ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
Sorrell questions commercialisation of social web
25 Jun 2010 | by Mark Banham and Arif Durrani
at Facebook, Yahoo, Microsoft and Apple, he noted: "You start to see there's a mutual agenda that companies like ours can develop with companies like Facebook or Microsoft. So I think 'yes', they will monetise ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
Media: All about Apple's iAd
18 Jun 2010 | by Alasdair Reid
its success made such a fool out of the technology sector's arch pantomime villain, the Microsoft boss ... players, from Yahoo! to Microsoft, have mobile products spanning search and display. Apple, however ...
Rocket lands Sega media business
10 Jun 2010 | by Staff
and marketing games for the Microsoft, Nintendo and Sony platforms. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
