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Microsoft to break records with Windows Phone 7 campaign

11 Oct 2010 | by Sara Kimberley

Microsoft is launching the 'biggest TV marketing campaign in the history of the mobile business..., while one man is seen sitting on another man s lap by accident at the train station. Microsoft ... , People Hub, Xbox LIVE and Bing. Microsoft will also use social media across Facebook, Twitter, YouTube ... to." Earlier today, Microsoft chief executive Steve Balmer unveiled seven new handsets ...

Dentsu attempts digital landgrab with AKQA bid

17 Sep 2010 | by Mark Banham

for clients including Coca-Cola, Fiat, McDonald s, Microsoft, Nike and Visa. The private equity firm ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Sorrell questions commercialisation of social web

25 Jun 2010 | by Mark Banham and Arif Durrani

at Facebook, Yahoo, Microsoft and Apple, he noted: "You start to see there's a mutual agenda that companies like ours can develop with companies like Facebook or Microsoft. So I think 'yes', they will monetise ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Chevrolet to launch first ad campaign on Microsoft Kinect

22 Jun 2010 | by Sara Kimberley

Chevrolet will be one of the first advertisers to run a campaign integrating with Microsoft's new...The car manufacturer will promote its Volt electric car in 'Kinect Joy Ride', a game produced by Microsoft Game Studios that works with the motion sensor controller. Users will be able to drive ... ', brokered by Starcom through Microsoft Advertising, this summer. Jim Campbell, Chevrolet Marketing US ...

Media: All about Apple's iAd

18 Jun 2010 | by Alasdair Reid

its success made such a fool out of the technology sector's arch pantomime villain, the Microsoft boss ... players, from Yahoo! to Microsoft, have mobile products spanning search and display. Apple, however ...

Target Media wins £3m Namco Bandai media

16 Apr 2010 | by Anne Cassidy

Target Media won the business for the company behind Tamagotchi, Pokemon, Power Rangers, Pacman and Atari, following a pitch against undisclosed agencies. Namco is responsible for the marketing, sales and distribution of a range of games for Sony, Microsoft and Nintendo gaming platforms. Games distributed ...

Internet Advertising Bureau backs games advertising group

25 Mar 2010 | by Sara Kimberley

's biggest players, including IGA Worldwide, Sony Computer Entertainment Europe and Microsoft Advertising

Facebook overtakes Google to become the most visited website in the US

17 Mar 2010 | by Maisie McCabe

2.14% share, and News Corp's social network MySpace had a 2% share of internet visits. Microsoft's search engine Bing notched up the 10th largest share of US visits with 1.09%, behind Microsoft's news ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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