What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
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Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
Wunderman hires Digitas creative directors in department restructure
04 May 2010 | by Matt Williams
The pair will oversee all of the agency's main accounts, with a particular focus on Microsoft and Cancer Research UK. They join Tom Powell and Graham Jenks, the creative directors on Ford, who have also been promoted to creative group heads after two years at the agency. The group heads will all ...
Christian Purser quits LBi for Iris digital planning team
29 Apr 2010 | by Sara Kimberley
brand consultancy, working with companies such as Tesco, HBOS and Microsoft. He said: "Digital ...
Wunderman hires Janet Snedden and Nick Fletcher to senior roles
18 Feb 2010 | by Matt Williams
be responsible for leading the strategy on Wunderman's Jaguar and Microsoft accounts. The new appointments come ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
