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Microsoft and C4 partner for TV ad break innovation

20 Dec 2010 | by Sara Kimberley

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

Pick & Turkey league (03 Dec 2010)

02 Dec 2010

McCann Barcelona Nesquick They only grow up once Microsoft Windows 7 ...

SeeSaw 'puts users in control' with Ad Selector

24 Nov 2010 | by Arif Durrani

of advertisers, including blue chip giants Microsoft, Coca-Cola, Heinz, Ikea, O2 and Sainsbury s, since ...

Pick & Turkey league (19 Nov 2010)

22 Nov 2010

sentence together? Let s hope Nintendo gets the kicking it deserves this Christmas from Microsoft and Sony ... McCann Barcelona Nesquick They only grow up once Microsoft Windows 7 ...

ITV to charge £250,000 for X Factor final ads

11 Nov 2010 | by Maisie McCabe

understood to be in talks with ITV about appearing include Microsoft, BSkyB, Pizza Hut and Hallmark. ...

Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

Microsoft to break records with Windows Phone 7 campaign

11 Oct 2010 | by Sara Kimberley

Microsoft is launching the 'biggest TV marketing campaign in the history of the mobile business..., while one man is seen sitting on another man s lap by accident at the train station. Microsoft ... , People Hub, Xbox LIVE and Bing. Microsoft will also use social media across Facebook, Twitter, YouTube ... to." Earlier today, Microsoft chief executive Steve Balmer unveiled seven new handsets ...

Dentsu attempts digital landgrab with AKQA bid

17 Sep 2010 | by Mark Banham

for clients including Coca-Cola, Fiat, McDonald s, Microsoft, Nike and Visa. The private equity firm ...

Glue Isobar lands Codemasters task

16 Sep 2010 | by Maisie McCabe

and demonstrated strong strategy coupled with exceptional creative." DiRT 3 will be released on Microsoft's Xbox ...

Yahoo! reviews global media planning and buying

10 Aug 2010 | by Mark Banham

! and Microsoft officially announced a long-rumoured search alliance called Bing, in an effort to take on Google ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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