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Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

Future targets Xbox mag subscribers with personalised ads

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

Microsoft to break records with Windows Phone 7 campaign

Microsoft is launching the 'biggest TV marketing campaign in the history of the mobile business..., while one man is seen sitting on another man s lap by accident at the train station. Microsoft ... , People Hub, Xbox LIVE and Bing. Microsoft will also use social media across Facebook, Twitter, YouTube ... to." Earlier today, Microsoft chief executive Steve Balmer unveiled seven new handsets ...

VCCP and SFW land Microsoft B2B task

Microsoft Advertising UK has appointed VCCP and Stephens Francis Whitson to handle its business...The agencies picked up the account following a pitch against Microsoft's roster shops and they will mainly be responsible for promoting the technology giant's advertising offer to businesses. Microsoft ... and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Media: All about Apple's iAd

its success made such a fool out of the technology sector's arch pantomime villain, the Microsoft boss ... players, from Yahoo! to Microsoft, have mobile products spanning search and display. Apple, however ...

Rocket lands Sega media business

and marketing games for the Microsoft, Nintendo and Sony platforms. ...

Microsoft debuts UK ad campaign for Bing

LONDON - Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness...London picked up the UK work from Microsoft after its sister shop, JWT New York, was appointed to handle ... and decide". Microsoft fully launched its Bing search engine in November last year, in an attempt to challenge Google and Yahoo!'s dominance in the market. Microsoft has a 4% share of UK searches, the same ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.