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What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

ASA bans Xbox 360 and Spreadex ads

LONDON - The Advertising Standards Authority has banned Microsoft's Xbox 360 TV ad "live your

PlayStation poised to pitch

to March this year. Since then, the Nintendo Wii and the Microsoft Xbox 360 have been outselling the PS3 ...

OMD wins pan-Euro branded content account for PS3

. OMD s signing follows moves by Sony to step up the battle with Nintendo and Microsoft, its rivals ... with the more competitively priced Nintendo Wii and Microsoft Xbox 360. Peter Magnani, the managing director ...

The Work: New campaigns - UK

at $67.5 billion, ahead of Microsoft, according to the Interbrand consultancy. QUINN'S - PARADISE ...

Senior Arc creatives move to Craik Jones

they worked on accounts including Peugeot Citroen, The Independent and Microsoft. During their career ...

Sony seeks digital agency to handle PlayStation3 launch

's Revolution and Microsoft's Xbox 360. Andy Reynolds, the head of digital at Sony Computer Entertainment ...

The Work: New Campaigns - The World

, but faces stiff competition from Microsoft's Xbox, which is set to launch its next-generation Xbox 360 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.