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Why we're loving - Scott Holmes and Tom Rotthenberg

WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...

Inside: Critical mass

became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...

Publicis extends footprint in China

of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...

Russell Davies: If we keep data, we have responsibility for how it is shared

't use Microsoft Healthvault. The Withings data is exportable all over the place and can be imported ...

When the geeks went to Austin

is essentially a mechanical role. Microsoft The unfashionable giant at the party seemed to wallow rather ... . Microsoft's beach-hut shack was quiet, even compared with Dell's corporate "wall of dreams". Even ... Internet Explorer remains the world's largest) do battle, Microsoft was pushed to one side. Its launch ...

The view from London

the opportunity to see somebody controlling a quadrocopter with his body using a hacked Microsoft Kinect at 11am ...

Foster's shows how branded content builds an audience

behind Microsoft, in terms of recognition. "But what was most exciting was how it set the financial ...

Finding the 20 biggest things that happened online in 2011

": Google exec's quip on the marriage of Nokia and Microsoft in the smartphone wars. 6. The Anonymous ...

The Perfect Storm; Integration roundtable discussion

, the director of marketing communications at Microsoft , marketers are in the middle of a perfect storm ... director, Ogilvy Group Paul Davies , director of marketing communications, Microsoft Stephen ...

It's time to stop worrying and start loving Google

, including Facebook, Apple, Twitter and Microsoft. It's time to stop calling these companies enemies, or even ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.