Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
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What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...
Media Perspective: Georgiadis not the type of guy to take the money and run
04 Apr 2008 | by Ian Darby, ian.darby@haymarket.com
He also had interests closer to home on which to spend fictional billions: "I would buy huge tracts of coastline in the UK and donate it to the National Trust. I'd also buy ugly buildings and knock them down." Noble enough stuff, which would make it hard to begrudge Sir Tim a chunk of the Microsoft ...
Media: All about ... Microsoft's Yahoo! bid
15 Feb 2008
Yahoo! has a big fight on its hands to repel Microsoft, Alasdair Reid writes....For many observers, Microsoft's $44.6 billion bid for Yahoo! last week was charged with all manner ... of the workforce. Microsoft is another matter. After all, this is the company that was easily vilified as a ... been compounded by the fact that, a short time after Microsoft made its hostile move, Google's chief ...
The World: New Delhi - WPP takes majority stake in digital marketer
23 Nov 2007
The acquisition will see WPP partner with Quasar's parent company, Smile Interactive, to develop the agency. Founded in 2005, Quasar also boasts offices in Mumbai and Bangalore, along with a client roster that includes MakeMyTrip, Monster, Microsoft, Motorola and LG. WPP Digital's chief executive, Mark Read ...
Media Spotlight: Can opportunistic Google find a strategic vision?
13 Aug 2004
platform" - in other words, a general purveyor of software akin to the Microsofts of this world. Others ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
