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What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

forecasts yesterday. Source: Financial Times Microsoft delivered one the most outspoken attacks yet ...

And in the real world... Microsoft, Google, Primark, BA and more

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

The Week: City News - Ballmer ends Yahoo! hunt

Steve Ballmer, the Microsoft chief executive, has rejected speculation that the company would

The Week: City news - Icahn joins Yahoo! board

Carl Icahn, who owns 5 per cent of Yahoo! and has demanded the company accept Microsoft's takeover...As part of the peace deal, Yahoo!'s board will expand from nine directors to 11 and include two of Icahn's supporters. Icahn will replace Robert Kotick, the current director, and has now toned down his calls for Yahoo! to sell all or part of the business to Microsoft. ...

The Week: City news - Yahoo! rejects search offer

Yahoo! has rejected a joint proposal for its search business by Microsoft and Carl Icahn.

The Week: City news - Icahn calls for Yahoo! seats

!'s board with executives in favour of a sale to Microsoft, may be offered a seat on the board he...Yahoo! is considering offering him two seats, but the 5 per cent shareholder is thought to be seeking no fewer than four seats, to regain the control needed to re-establish talks with Microsoft. ...

The Week: City news - Google to sign Yahoo! deal

move designed to sound the death knell for any takeover of Yahoo! by Microsoft....The agreement will enable Yahoo! to run ads supplied by Google alongside its own search results and on some of its websites in the US and Canada. Microsoft dropped its $44.6 billion (£22.6 billion) bid last month, but the Yahoo! chief executive, Jerry Yang, has since come under increasing pressure from ...

The Week: City news - Icahn plans to oust Yang

In a letter to Yahoo!, Icahn alleged that Yahoo! "sabotaged" Microsoft's initial $33-a-share offer for the company. The Yahoo! chairman, Roy Bostock, hit back at Icahn for "manipulating facts", and asked shareholders to reject his proposals and vote to reinstate the current board. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.