What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
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Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
Google launches behavioural targeted advertising
11 Mar 2009 | by Anne Cassidy
-out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...
Big Awards 2008: Integrated
24 Oct 2008
Nigel Bogle, chair of Big Awards. INTEGRATED - GOLD WINNER Title: X-Box Halo 3 - 'Jake Courage - Shooting A Hero' Client: Microsoft Brand: X-Box EMEA brand director: Adrian Simons UK marketing brand manager: Murray Pannell Agency: McCann Erickson London Executive creative directors: Simon ...
Proximity London heads DM agency awards table
10 Feb 2006 | by by Claire Billings
direct agency, with 124 points, thanks to awards for its FAS Aware campaign and its Microsoft Bolt ...
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...
Xbox holds talks with agencies for pan-European DM
02 May 2003 | by Ian Darby,
LONDON - Xbox, the Microsoft games console, is in talks with agencies about its pan-European direct
Nintendo kicks off Euro agency hunt for GameCube
13 Mar 2003 | by Mark Sweney,
's PlayStation 2 and the Microsoft Xbox both have more heavyweight advertising presence. Nintendo Europe said ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
new business from existing clients including National Savings and Microsoft. It lost Express ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
