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Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

The Week: Online News - Search charter unveiled

31 Aug 2007

, and search engine accreditation from Google or Microsoft.

HTW wins £18m Orange DM business

27 Jun 2007 | by Kate Nettleton

and Microsoft, as well as the departure of its co-founder and worldwide creative director, Steve Harrison ...

HTW expands planning with Reed appointment

30 Sep 2005 | by by Claire Billings

such as Vodafone, M G Investments and Microsoft. During his five years at EHS Brann, Reed worked across ...

Electronic Arts embarks on hunt for direct agency

13 Dec 2004 | by Staff,

and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...

Electronic Arts begins direct marketing hunt

10 Dec 2004

and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...

HTW set to take on chunk of Microsoft direct work

20 Feb 2004 | by Claire Billings,

LONDON - Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below...Microsoft's direct marketing activity in the UK is currently split between EHS Brann, Chemistry ... . The global review was called in October, aimed at streamlining Microsoft's customer relationship and direct marketing activity around the world. The UK business includes Microsoft's brands such as Xbox and MSN ...

Microsoft calls review of £400m below-the-line work

27 Oct 2003 | by Staff,

LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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