Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
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What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
HTW expands planning with Reed appointment
30 Sep 2005 | by by Claire Billings
such as Vodafone, M G Investments and Microsoft. During his five years at EHS Brann, Reed worked across ...
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
and Microsoft's Xbox, which account for 85% of sales. A spokesman for the company refused to comment ...
Electronic Arts begins direct marketing hunt
10 Dec 2004
and consoles such as Nintendo's GameCube and Microsoft's Xbox, which account for 85 per cent of sales. A ...
HTW set to take on chunk of Microsoft direct work
20 Feb 2004 | by Claire Billings,
LONDON - Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below...Microsoft's direct marketing activity in the UK is currently split between EHS Brann, Chemistry ... . The global review was called in October, aimed at streamlining Microsoft's customer relationship and direct marketing activity around the world. The UK business includes Microsoft's brands such as Xbox and MSN ...
Microsoft calls review of £400m below-the-line work
27 Oct 2003 | by Staff,
LONDON - Microsoft is talking to advertising networks about a £400m project to unite its customer...the review is being run out of Microsoft's US head office, the UK market is considered to be a European hub ... to produce all of Microsoft's direct marketing and sales promotion material and put in place an international CRM system to manage the responses that this material generates. Microsoft is emulating its rival ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
new business from existing clients including National Savings and Microsoft. It lost Express ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
new business from existing clients including National Savings and Microsoft. It lost Express ...
HOTLINE
26 Feb 1999 | by KAREN YATES
Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern...Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK ... for the business, which will mark the first time Microsoft has embarked upon an international campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
