Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
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What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
Google tops media brands in latest Superbrands survey
15 Jul 2009 | by Claire Billings
The online giant was knocked off the top spot, however, by Microsoft, which regained its position at the top of the list after being toppled by Google last year. The BBC was the top TV brand in fifth place ... . The top ten Rank 1 Microsoft ...
Paul Evans quits Kimberly-Clark to head Xbox EMEA media
14 May 2009 | by Ian Darby
Microsoft after just a year in the role....Evans will join Microsoft Xbox as the head of media for EMEA, where he will oversee the games console's media spend and relationships with its media agencies, which include Universal McCann ... including Lego Batman and Rock Band. Microsoft said in January that total sales of the Xbox 360 had topped ...
Annual: Top 10 Worst Celeb Ads
12 Dec 2008
footballer's knot in it. 10. Microsoft, various Just when you think that this ad, which uses the idea of mixing celebs and real people together to show just how universal Microsoft is, is too saccharine ...
OMD wins pan-Euro branded content account for PS3
25 Oct 2007 | by Ian Darby
. OMD s signing follows moves by Sony to step up the battle with Nintendo and Microsoft, its rivals ... with the more competitively priced Nintendo Wii and Microsoft Xbox 360. Peter Magnani, the managing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
