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Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News

Microsoft is set to broaden its battle with Google this week as it pushes ahead with online versions of some of its core software, including final plans for a "cloud" operating system designed to extend Windows to the internet. Source: Financial Times General Motors Co. kicked off a new era ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.