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Google's Schmidt named Cannes Lions 2011 Media Person of the Year

Person of the Year Award include: Steve Ballmer, chief executive of Microsoft Corporation; Sir Anthony ...

Sky signs Xbox for product placement

Microsoft has signed a product placement deal making its Xbox Kinect 360 game Kinect Sports...backstage by playing Kinect Sports. The deal was negotiated by Microsoft's media agency, Universal McCann ...

Media: All about ... The e-Privacy Directive

of important deals recently. Microsoft, for instance, has been working closely with the data services company ... Criteo. Omnicom has also just concluded a data-sharing deal with Microsoft, following similar agreements ...

Chris Maples joins Spotify as new MD

Chris Maples, the former commercial director of Microsoft Advertising, is set to join Spotify..., attempts to increase the commercialisation of its user base in the UK. He left Microsoft in January ... for the display, network, search and analytics business in the UK. He joined Microsoft as the managing director of its network business in May 2007. Before Microsoft, Maples worked at the comparison shopping site ...

PHD tipped to handle HTC media business

with the launch of Microsoft's Windows Phone 7 . This article first appeared on Campaign Asia . ...

Google calls ad agency pitch to allay privacy concerns

following complaints by Microsoft that it abuses its dominance in online search. In recent years, Google ...

WPP merges digital agencies to launch Possible Worldwide

The new company will have an estimated 1,000 staff globally, with operations in the US, Europe, Asia, the Middle East and Africa. Clients include AT T, Barclays, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, Procter Gamble, Samsung, SAP, Southern ...

Close-Up: Do agencies 'get' branded content?

, or JWT London's "Art of Technology" spots for Microsoft's Bing. And in the age of austerity, online ...

Microsoft calls $1bn media review in North America

US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business. In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days. A source ...

Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.