19 May 2011
| by Arif Durrani
Person of the Year Award include: Steve Ballmer, chief executive of Microsoft Corporation; Sir Anthony ...
31 Mar 2011
| by Sarah Shearman
Microsoft has signed a product placement deal making its Xbox Kinect 360 game Kinect Sports...backstage by playing Kinect Sports.
The deal was negotiated by Microsoft's media agency, Universal McCann ...
31 Mar 2011
| by Alasdair Reid
of important deals recently. Microsoft, for instance, has been working closely with the data services company ...
Criteo. Omnicom has also just concluded a data-sharing deal with Microsoft, following similar agreements ...
17 Mar 2011
| by Maisie McCabe
Chris Maples, the former commercial director of Microsoft Advertising, is set to join Spotify..., attempts to increase the commercialisation of its user base in the UK.
He left Microsoft in January ...
for the display, network, search and analytics business in the UK. He joined Microsoft as the managing director of its network business in May 2007.
Before Microsoft, Maples worked at the comparison shopping site ...
15 Mar 2011
| by Campaign Asia
with the launch of Microsoft's Windows Phone 7 .
This article first appeared on Campaign Asia .
...
17 Feb 2011
| by Matt Williams
following complaints by Microsoft that it abuses its dominance in online search.
In recent years, Google ...
16 Feb 2011
| by Mark Banham
The new company will have an estimated 1,000 staff globally, with operations in the US, Europe, Asia, the Middle East and Africa.
Clients include AT T, Barclays, BBC, Comcast, Dell, Dow Corning, General Mills, Luxottica, Mazda, Microsoft, Nokia, Orange, Procter Gamble, Samsung, SAP, Southern ...
11 Feb 2011
| by Matt Williams
, or JWT London's "Art of Technology" spots for Microsoft's Bing.
And in the age of austerity, online ...
10 Jan 2011
| by Katherine Levy
US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business.
In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days.
A source ...
20 Dec 2010
| by Sara Kimberley
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
, with an Orange app clearly visible.
Paul Davies, director of marketing communications, Microsoft, said: "This ...