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Microsoft Advertising

December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...

Microsoft buys ScreenTonic

LONDON - Microsoft has acquired Paris-based mobile advertising company ScreenTonic....The move is intended to bring ScreenTonic s mobile ad serving and management expertise to Microsoft ... , according to Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. ScreenTonic ... said the acquisition is part of Microsoft s long term strategy to deliver ad experiences to consumers ...

Carolan leaves Microsoft

LONDON - Paul Carolan, head of agency sales at Microsoft, is leaving the business just one year...Carolan, who joined the then Microsoft Digital Advertising Solutions in July last year, will leave on Friday to start up a furniture, art and design company with his brother. Microsoft is looking for a replacement. At Microsoft, Carolan led a team of 25 and, in addition to his responsibility for new business ...

Microsoft relaunches Xbox website

LONDON - Microsoft is refreshing the design of Xbox.com across Europe to support its new 'Live Your...The new design has been developed by digital agency AKQA. Featuring full-motion video, the site highlights a range of Xbox services including games, movies and music, as part of Microsoft's drive ... follows Microsoft's launch of a global integrated marketing campaign last week. The work encompasses TV ...

Global Radio signs Microsoft

LONDON - Global Radio has signed one of its biggest commercial deals to date, securing Microsoft...Under the deal, brokered by UM London, Microsoft's new operating system, Windows 7, will be the headline sponsor of the Jingle Bell Ball, Global Radio's flagship winter music event. Global Radio declined ... , Microsoft and Global Radio which will include Windows 7 promotion across the Heart radio network. ...

Microsoft readies cashback for search

LONDON - Microsoft chairman Bill Gates has outlined plans to hand users money for buying products...At Microsoft s Advance 08 conference in the US, Gates, in a bid to erode Google s dominance ... for new products through Microsoft s search proposition will be invited to compare prices on products ... click model currently employed by search engines. With Cashback, Microsoft will pay a portion ...

Microsoft drives further into Europe

LONDON - Microsoft has unveiled further plans for its new European Search Technology Centre...The announcement came as Microsoft chief executive Steve Ballmer stopped off in Paris during a five-city European visit. The new centre is the latest instalment in Microsoft's drive to boost its ... the current line-up of more than 40 research and development centres already in operation, including Microsoft ...

Microsoft in search marketing push

LONDON - Microsoft is embarking on a search marketing initiative aimed at promoting itself as a...Live Search site, www.live.com. Microsoft, working with creative agency Thin Martian, will use ...

Facebook overtakes Microsoft in UK

Facebook has overtaken Microsoft's portfolio of sites to become the second most visited online...Facebook recorded its highest ever number of visitors last month at 26.8 million, after growing 0.6% from April. Microsoft s MSN, WindowsLive and Bing sites had 26.2 million visitors, down 2.1% from April. Google still dwarfed Facebook and Microsoft, receiving 33.9m unique UK visitors in May, up 0 ...

Microsoft closing on Yahoo move

LONDON - Microsoft chief executive Steve Ballmer has revealed that the company will announce...According to reports, Microsoft is leaning toward going hostile in its pursuit of Yahoo. In a ... the deal done. Microsoft first approached Yahoo with a $44.6bn ( 22.5m) takeover proposal in January ... at convincing shareholders of the merit of resisting Microsoft ownership. Three weeks ago, Ballmer gave Yahoo ...

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