MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
and Microsoft Xbox scheduled for Christmas 2001 (25/11). Analysis and commentary by Echo Research. More ...
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MS&L and Red land PR jobs for Microsoft Xbox
26 Jan 2001 | by JENNIFER WHITEHEAD
After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch...After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch ... November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like rivals Nintendo and Sony. Fox said: 'Xbox will head the brand, not Microsoft.' The teams are already ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
