15 Nov 2001
| by MARTIN KING, Business development director of The REaD Group
this on the board meeting
agenda. It turns out we were fine. If not, Microsoft would have made a
guaranteed sale.
...
23 Jul 2007
| by Darren Davidson
LONDON - Microsoft is to take to a major step towards calming privacy fears about the amount...move to store Live Search terms -- Microsoft s main search service -- separately from account information such as the name, email address or phone number of users. Peter Cullen, Microsoft s chief ...
by cutting the length of time it stores logs of internet searches to 18 months. Microsoft, which ...
01 Nov 2006
| by Caitlin Ryan, Executive creative director, Proximity London
When I first opened this box from Microsoft, the unmistakable and very
evocative aroma of green grass is what hit me first. In this cloud of
grassy overtones, I read the copy, which explained the benefits of being
able to work anywhere - even in the park. With BlackBerry being the executive toy ...
13 Sep 2006
| by by Staff
LONDON - Microsoft has hired direct marketing agency SMP to launch its latest Windows platform...A range of online and off-line initiatives, driving prospective customers to a Vista microsite for a guided demo, will support a TV campaign breaking in January. Microsoft's advertising is handled by McCann-Erickson.
The launch of the platform had been scheduled for this year, but has been postponed ...
01 Aug 2002
| by Ravi Chandiramani,
LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship..., Middle East and Asia.
A key part of the job will be promoting higher-value products to Microsoft ...
upgrades more easily and lock in customers for longer periods.
Microsoft began a £20m campaign earlier ...
instantaneously, with the strapline 'one degree of separation'.
Microsoft is the official software sponsor ...
06 Jul 2006
| by by Daniel Farey-Jones
LONDON - Microsoft has appointed customer publisher Sunday to produce a new magazine for its 35...The first issue of the quarterly magazine, Partners, goes out this week. It is designed to showcase the strategic and business opportunities partnership with Microsoft provides.
Nicola Meek, Microsoft's Partner Programme manager, said “We know that a magazine will deliver a relevant, emotionally ...
13 Feb 2003
| by Ravi Chandiramani,
LONDON - Microsoft has awarded its £10m below-the-line UK account to Chemistry as it prepares...'s appointment marks Microsoft's first hiring of a retained sales promotion agency.
Chemistry scooped ...
is the first under the reign of UK marketing director Nick Barley.
Microsoft poached Barley last autumn from ...
-store promotional work for a number of consumer products.
Microsoft's most recent in-store work has been its ...
14 Jun 2005
| by by Lisa Burn
Borgquist as an account director on the Microsoft account.
04 Oct 2006
Microsoft has hired field marketing agency Channel Advantage to demonstrate its latest operating
09 Jan 2003
Microsoft is launching a £2.5m pan-European customer relationship management campaign for its Xbox