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Microsoft sells Ciao to LeGuide.com

Microsoft has sold its online shopping portal Ciao to LeGuide.com, the pan-European publisher..., was acquired by Microsoft in August 2008, for nearly half a billion dollars . In 2009, Ciao was integrated into Microsoft's then new search engine Bing, including a Ciao shopping engine on the UK MSN site. A spokeswoman for Microsoft said: "Microsoft plans to continue to offer the same great Ciao experience to Bing ...

Microsoft confirms $8.5bn Skype acquisition

Skype will help Microsoft to create the "future of real-time communications", Microsoft's chief...As reported earlier today , Microsoft will acquire the business for $8.5bn some four times the cost analysts had predicted. In a statement, Microsoft claimed: "The acquisition will increase ... , but opportunities for brands now change as Skype becomes part of Microsoft's communications network ...

Virgin Gaming launched alongside Microsoft's Kinect

of an online forum. Unlike Microsoft's online gaming forum Xbox Live, Virgin Gaming is expected to offer free ... , was Microsoft's next generation of gaming console Kinect, a motion-sensitive, hands-free device, designed to challenge the Nintendo Wii console. Kinect had, up until now, been a closely guarded secret at Microsoft ...

Microsoft aims for tablet market with Windows 8

Microsoft is preparing to challenge the dominance of Apple in the tablet market with the latest...The Windows 8 operating system has been designed to run on tablet computers, in addition to being compatible with desktop and laptop PCs. Microsoft has offered a preview of the software as it moves ... in the five leading European markets uses the Android platform. Microsoft s mobile operating system ...

Nokia launches two Symbian handsets with Microsoft features

launched the phones on its Symbian platform, despite the company hoping to switch to the Microsoft Windows ... Micrsoft features. This follows the company's signing of the 'Mokia' strategic alliance with Microsoft ... users." The Symbian platform will eventually be dropped in favour of Microsoft's windows phone ...

VCCP and SFW land Microsoft B2B task

Microsoft Advertising UK has appointed VCCP and Stephens Francis Whitson to handle its business...The agencies picked up the account following a pitch against Microsoft's roster shops and they will mainly be responsible for promoting the technology giant's advertising offer to businesses. Microsoft ... and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...

Microsoft calls $1bn media review in North America

US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business. In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days. A source ...

Microsoft nets deal for Thomson Local to sell Bing ads

Thompsonlocal.com has signed a three-year deal with Microsoft to become the first independent UK...-standing partnership with Microsoft and are delighted to be able to offer our customers new, innovative opportunities to target consumers on Microsoft's new search experience, Bing. "Our focus is to ensure our customers ... a wide range of media." Aaron McGrath, EMEA ad services manager at Microsoft, said: "We ...

British Airways partners with Microsoft to create Windows 7 app

British Airways has teamed up with Microsoft to become the first UK airline to offer mobile..., to give them more freedom and convenience. "Our partnership with Microsoft ensures British Airways ...

Starcom wins $1bn Microsoft America account and global strategy duties

Starcom Mediavest Group has won Microsoft's $1bn (£614m) North America media buying account...Microsoft's global account, which was wholly with Interpublic Groupe's Universal McCann, has been ... McCann has retained the business in Microsoft's 35 markets outside North America. This includes the UK where the brand spent 36.7m on media last year, according to Nielsen. A Microsoft spokesperson said ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.