28 Jul 2011
| by Alasdair Reid
December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ...
't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...
21 Sep 2010
Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta.
The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...
23 May 2008
Microsoft is to launch a global brand, called Microsoft Advertising, to house all its ad
22 Jul 2011
Microsoft has appointed Andy Hart, the former managing director of Associated Northcliffe Digital
31 Mar 2011
| by Daniel Farey-Jones
Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget...of Microsoft's online audience business, according to influential US blog All Things Digital .
In a statement, Microsoft said: "Mich has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand, which consistently has placed in the Top 10 of many brand strength ...
18 Feb 2011
Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: 'Microsoft will want to
be the boss. It is a ...
succeed, this
partnership needs to be equal where Microsoft wins in the software space
and Nokia ...
for Microsoft. Nokia and Microsoft
declined to comment. ...
10 Feb 2011
of MSN outside the US, leaves to join BBC Worldwide. His move makes Chris Ward, the Microsoft UK commercial director, the company's ad sales boss.
December 2008: In July, Microsoft had confirmed Ward's status as it reorganised its ad sales efforts into a new Microsoft Advertising division, with Chris ...
19 Nov 2010
June 2009: Microsoft's chief executive, Steve Ballmer, announces plans
for the launch of a motion ...
throughout the noughties - and Microsoft had responded by
buying the in-game advertising specialist Massive Inc for $400
million in 2006. But three years later, Microsoft denies speculation
that it has become ...
16 Mar 2010
| by Andy McCormick
of the door of Microsoft's product development department, more often than not a shrug ripples around ...
to picking holes in the ad campaigns promoting the products. While Microsoft's UK marketing may not have ...
, managing director and vice-president, consumer and online at Microsoft UK, for any of these difficulties ...
08 Dec 2009
LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV...success in repositioning Microsoft as the Darth Vader of the software universe - clandestine, defensive and self-righteous. So any brand strategy from Microsoft that intimates an end to this era of software ...
perception of Microsoft and to humanise the brand. So far, so good. My problem is with what it has started ...