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Microsoft Advertising

December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...

Microsoft, the underdog

of the door of Microsoft's product development department, more often than not a shrug ripples around ... to picking holes in the ad campaigns promoting the products. While Microsoft's UK marketing may not have ... , managing director and vice-president, consumer and online at Microsoft UK, for any of these difficulties ...

Microsoft buys ScreenTonic

LONDON - Microsoft has acquired Paris-based mobile advertising company ScreenTonic....The move is intended to bring ScreenTonic s mobile ad serving and management expertise to Microsoft ... , according to Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. ScreenTonic ... said the acquisition is part of Microsoft s long term strategy to deliver ad experiences to consumers ...

Carolan leaves Microsoft

LONDON - Paul Carolan, head of agency sales at Microsoft, is leaving the business just one year...Carolan, who joined the then Microsoft Digital Advertising Solutions in July last year, will leave on Friday to start up a furniture, art and design company with his brother. Microsoft is looking for a replacement. At Microsoft, Carolan led a team of 25 and, in addition to his responsibility for new business ...

Microsoft backs GCap downloads

Microsoft has signed a £750,000 deal to sponsor GCap Media's radio music-download service...The Hear It, Buy It, Burn It service, which originated on GWR before its merger with Capital and uses Microsoft technology, will now be extended to GCap Media's flagship stations, including 95.8 Capital FM and Xfm. Microsoft Windows XP will sponsor live streaming media via an audio message on GCap ...

Microsoft launches cable iTV

LONDON - After months of delays, Microsoft has announced the launch of its first interactive cable...The service, TV Cabo Interactiva, is based on set-top boxes running Microsoft software and offers ... interactive TV service based on Microsoft's TV Advanced software, and the first to use broadband cable ... -Europe Communications, but missed deadlines meant that the rollout never happened. www.microsoft.com www.tvcabo.pt ...

Microsoft relaunches Xbox website

LONDON - Microsoft is refreshing the design of Xbox.com across Europe to support its new 'Live Your...The new design has been developed by digital agency AKQA. Featuring full-motion video, the site highlights a range of Xbox services including games, movies and music, as part of Microsoft's drive ... follows Microsoft's launch of a global integrated marketing campaign last week. The work encompasses TV ...

Microsoft seeks global marketer

Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget...of Microsoft's online audience business, according to influential US blog All Things Digital . In a statement, Microsoft said: "Mich has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand, which consistently has placed in the Top 10 of many brand strength ...

Microsoft reveals preliminary designs

Microsoft last week fuelled the hype surrounding its much-touted entry into the gaming console...Microsoft last week fuelled the hype surrounding its much-touted entry into the gaming console ... machine, including Eidos, Konami, Namco, Electronic Arts and Fox Interactive. Microsoft said ... agency. Microsoft also faces competition from Nintendo s next generation console, Dolphin, and Sega ...

Global Radio signs Microsoft

LONDON - Global Radio has signed one of its biggest commercial deals to date, securing Microsoft...Under the deal, brokered by UM London, Microsoft's new operating system, Windows 7, will be the headline sponsor of the Jingle Bell Ball, Global Radio's flagship winter music event. Global Radio declined ... , Microsoft and Global Radio which will include Windows 7 promotion across the Heart radio network. ...

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