Hotline: Microsoft to launch Microsoft Advertising
23 May 2008
Microsoft is to launch a global brand, called Microsoft Advertising, to house all its ad
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Microsoft Advertising
28 Jul 2011 | by Alasdair Reid
December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...
Microsoft 'Gorillaz club room' by Microsoft in-house
21 Sep 2010
Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta. The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...
Agencies vie for Microsoft
10 Dec 2008 | by Chloe Markowicz
with Microsoft....coup for 3 Monkeys and could lift the agency to a new level . Microsoft s head of PR Philippa Snare ... reorganisation of the company and that Microsoft had realigned the business to ensure a greater focus ... Microsoft s consumer PR accounts including Hotmail. Snare said that Microsoft would be working ...
Lambert takes Microsoft helm
04 Jul 2007 | by Clare O’Connor
Microsoft has promoted UK director of government affairs Matt Lambert to corporate affairs director...Frazer. His new remit includes ensuring that Microsoft s programmes are accessible to disabled users ... over from Bronwyn Kunhardt, who left Microsoft in April to set up a not-for-profit consultancy. Before joining Microsoft seven years ago, Lambert worked as a public affairs consultant. ...
Microsoft consolidates direct account
14 Apr 2009 | by Joe Thomas
LONDON - Microsoft has handed its global direct-marketing account to WPP-owned agency Wunderman...at Microsoft, said "In an ongoing effort to identify business efficiencies and deliver shareholder value, Microsoft has chosen to move to one global agency of record for its relationship-marketing efforts." From ...
People moves: Microsoft UK
19 Jan 2005
at Microsoft UK....Kunhardt has worked at the company for 10 years, most recently heading MSN UK's image and reputation team. In her new job she will create policy and develop perceptions of the Microsoft brand. ...
Microsoft in new review
01 Apr 2009 | by Arun Sudhaman
Microsoft is reviewing its US$4m global mobile PR business, putting incumbent Weber Shandwick...wick is expected to defend the brief against Microsoft s other roster shops, Edelman and Waggener Edstrom. Microsoft s mobile communications business covers its mobile offering across a range of devices ... Microsoft business groups to reassess their comms needs. ...
Microsoft backs GCap downloads
29 Jun 2005
Microsoft has signed a £750,000 deal to sponsor GCap Media's radio music-download service...The Hear It, Buy It, Burn It service, which originated on GWR before its merger with Capital and uses Microsoft technology, will now be extended to GCap Media's flagship stations, including 95.8 Capital FM and Xfm. Microsoft Windows XP will sponsor live streaming media via an audio message on GCap ...
Adwatch Review: Microsoft
08 Dec 2009
LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV...success in repositioning Microsoft as the Darth Vader of the software universe - clandestine, defensive and self-righteous. So any brand strategy from Microsoft that intimates an end to this era of software ... perception of Microsoft and to humanise the brand. So far, so good. My problem is with what it has started ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
