25 Jan 2011
| by Arif Durrani
Chris Maples, commercial director for Microsoft Advertising, has left the company with immediate...Maples joined Microsoft from Maiden Outdoor (now Titan) in May 2007 as managing director of its network business.
He was promoted to the role of sales director at Microsoft Advertising in July 2008 ...
looking forward to spending more time with my children.
"I've enjoyed my time at Microsoft and wish ...
03 May 2011
| by Katherine Levy
Microsoft has moved its US creative accounts for Bing and Office out of WPP's JWT New York...picked up Microsoft's cloud-computing business following a competitive pitch. It is unclear where ...
in China and Brazil. The WPP agency was added to Microsoft's roster, which includes Interpublic's McCann ...
handled by McCann. It added the Microsoft Office business in July 2009, which was also moved out ...
26 Aug 2010
| by Sara Kimberley
Microsoft Advertising UK has appointed VCCP and Stephens Francis Whitson to handle its business...The agencies picked up the account following a pitch against Microsoft's roster shops and they will mainly be responsible for promoting the technology giant's advertising offer to businesses.
Microsoft ...
and also builds its range of display ad solutions.
Separately, Microsoft is reviewing its global B2B ...
10 Jan 2011
| by Katherine Levy
US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business.
In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days.
A source ...
07 Jul 2011
| by Alasdair Reid
Microsoft is the latest company to enter online display....Last week, Microsoft launched its Ad Exchange trading platform in the UK, following its successful ...
. Microsoft's is not the first such exchange - but, some say, it is the most important to date because ...
will rise but the cost of sales will go down.
1. Microsoft claims that although there are other trading ...
17 Mar 2011
| by Maisie McCabe
Chris Maples, the former commercial director of Microsoft Advertising, is set to join Spotify..., attempts to increase the commercialisation of its user base in the UK.
He left Microsoft in January ...
for the display, network, search and analytics business in the UK. He joined Microsoft as the managing director of its network business in May 2007.
Before Microsoft, Maples worked at the comparison shopping site ...
14 Apr 2011
| by Anne Cassidy
Microsoft has appointed Beattie McGuinness Bungay to create a UK campaign to promote the latest...", which will be digitally led and supported by outdoor executions.
Microsoft works with a range ...
that enable users to put their websites directly on the taskbar.
Recent advertising from Microsoft includes a TV ad for Microsoft Windows 7, by CP B, which was released in December last year and shows a woman ...
31 Mar 2011
| by Sarah Shearman
Microsoft has signed a product placement deal making its Xbox Kinect 360 game Kinect Sports...backstage by playing Kinect Sports.
The deal was negotiated by Microsoft's media agency, Universal McCann ...
22 Mar 2012
| by Anne Cassidy
by the Microsoft chairman, Bill Gates, and his wife, Melinda, in an attempt to improve healthcare and reduce ...
is on the Microsoft roster after being appointed to promote the latest version of the Internet Explorer browser last ...
09 Feb 2011
| by Matt Williams
of Team Microsoft, which co-ordinates the Microsoft advertising account across WPP. He will continue in the Team Microsoft role alongside his new Y R post.
Prior to that he had been the founder of Genesis ...