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Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus

0 0 1 32 184 1 1 225 11.773 0 0 0 Microsoft's top search ...

Paul Evans quits Kimberly-Clark to head Xbox EMEA media

Microsoft after just a year in the role....Evans will join Microsoft Xbox as the head of media for EMEA, where he will oversee the games console's media spend and relationships with its media agencies, which include Universal McCann ... including Lego Batman and Rock Band. Microsoft said in January that total sales of the Xbox 360 had topped ...

HOTLINE

Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern...Microsoft has lined up a number of agencies to pitch for a pan-European, Middle Eastern and African campaign, designed to create a more consistent image for the software manufacturer. The UK ... for the business, which will mark the first time Microsoft has embarked upon an international campaign ...

OPINION: NASH ON ... UNFAIR COMPETITION

In America, Microsoft is threatened with break-up by the courts for contravening fair competition...In America, Microsoft is threatened with break-up by the courts for contravening fair competition laws. On this side of the water, Stephen Byers, the trade and industry secretary, announces measures to open up the car market and improve price transparency. In the meantime, John Lewis ponders ...

The World: Cape Town - Wunderman enters South Africa with ORD tie-in

The resulting outfit, WundermanORD, will be the largest below-the-line agency in South Africa, with a client list including Microsoft, Sony Ericsson, Coca-Cola and the J B, Smirnoff and Jose Cuervo drinks accounts. The partnership will be a non-equity affiliation, with participants sharing clients ...

Razorfish wins two global Unilever accounts

, Microsoft, Google and Apple". Last month, Unilever launched its Body Language campaign for the new ...

OMD wins pan-Euro branded content account for PS3

. OMD s signing follows moves by Sony to step up the battle with Nintendo and Microsoft, its rivals ... with the more competitively priced Nintendo Wii and Microsoft Xbox 360. Peter Magnani, the managing director ...

Google tops media brands in latest Superbrands survey

The online giant was knocked off the top spot, however, by Microsoft, which regained its position at the top of the list after being toppled by Google last year. The BBC was the top TV brand in fifth place ... . The top ten Rank 1 Microsoft ...

CLIENT ROUNDUP

sponsored by Cartoon Network. - Marketing Week Microsoft is restructuring its marketing ... Microsoft as a caring and accessible company. As part of the revamp, Shaun Orpen s role changes from director of corporate marketing to director of customer marketing. Microsoft says the changes are a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.