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Microsoft to issue global game brief

Microsoft is poised to begin its search for an advertising agency to handle the dollars 500...Microsoft is poised to begin its search for an advertising agency to handle the dollars 500 ... , Microsoft s European marketing director, is looking to appoint an agency to handle the European business ... will be Microsoft branded, is expected to launch towards the end of next year. The successful agency will position ...

Media: All about ... Microsoft's Yahoo! bid

Yahoo! has a big fight on its hands to repel Microsoft, Alasdair Reid writes....For many observers, Microsoft's $44.6 billion bid for Yahoo! last week was charged with all manner ... of the workforce. Microsoft is another matter. After all, this is the company that was easily vilified as a ... been compounded by the fact that, a short time after Microsoft made its hostile move, Google's chief ...

The Week: City news - Microsoft angers Yahoo!

Yahoo! has attacked Microsoft after its chief executive, Steve Ballmer, wrote a letter...According to a report in The Wall Street Journal, Microsoft threatened to reduce the $44.6 billion (£22.5 billion) offer it originally made in January and replace the Yahoo! board with its own directors if it fails to agree terms. Yahoo! countered by accusing Microsoft of "mischaracterising the nature of our ...

The Week: City News - Microsoft reviews options

Microsoft has reportedly re-opened talks with Yahoo! after the deadline it imposed on the search

The Week: City News - Microsoft buys aQuantive

Microsoft has paid $6 billion in cash for the online advertising network aQuantive, representing

The Week: City news - Yahoo! rejects Microsoft bid

Yahoo! has rejected Microsoft's $44.6 billion takeover bid because it substantially undervalues...Yahoo! said: "After evaluation, the board believes Microsoft's proposal substantially undervalues Yahoo!, including our global brand, large worldwide audience, recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial ...

First USA signs $90 million ad deal with Microsoft

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

First USA signs $90 million ad deal with Microsoft

- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA...- Microsoft has struck a five-year 90 million advertising deal with credit card issuer First USA to advertise its cards across a number of Microsoft's Websites. The deal will see First USA advertise and sponsor sites including Hotmail, Carpoint, MSNBC and MSN Gaming Zone among others. ...

And in the real world... Microsoft, Google, Primark, BA and more

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.