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Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

And in the real world... Microsoft, Google, Primark, BA and more

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

OPINION: NASH ON ... UNFAIR COMPETITION

In America, Microsoft is threatened with break-up by the courts for contravening fair competition...In America, Microsoft is threatened with break-up by the courts for contravening fair competition laws. On this side of the water, Stephen Byers, the trade and industry secretary, announces measures to open up the car market and improve price transparency. In the meantime, John Lewis ponders ...

The World: Taipei - BBDO Taiwan appoints Chang as creative director

She joins the agency from Toplan Marketing Communication, where she has run the creative department for the past three-and-a-half years. Her portfolio includes campaigns for 7-11, Motorola. Kraft Foods, Starbucks, Microsoft and Kimberly-Clark. Her agency career also includes spells at Ogilvy ...

And in the real world... BA, Tesco, Cable & Wireless, ESPN and more

the troubled broadcaster be forced to relinquish them. Source: Financial Times Microsoft has sued three ...

Rocket scoops £3m Gamestation media

appointed Rocket ahead of a busy year for games retailers. Microsoft recently launched its Xbox 360 ...

RBI to launch hybrid as Network Reseller merges with The Var

and BT as well as its traditional key accounts of IBM, Microsoft and Hewlett Packard. An online ...

Surprise at Cannes as 'lamp' wins Grand Prix

actor Samuel L Jackson. It also took a gold for its "ear tennis" execution for Microsoft Xbox. Abbott ...

REVIEW: Marketing and advertising news in the week’s press ..

by one to thank them for attending a match. - General release The computer giant, Microsoft, has ... the word microsoft to describe the stretch Lycra fabric used in a bra and pants set. - The Sun ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.