to remove filtersHotline: Microsoft to launch Microsoft Advertising
23 May 2008
Microsoft is to launch a global brand, called Microsoft Advertising, to house all its ad
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Microsoft Advertising
28 Jul 2011 | by Alasdair Reid
December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...
McCanns lands Euro Microsoft campaign
08 Oct 1999 | by LISA CAMPBELL
McCann-Erickson has picked up its first business for Microsoft in Europe with a dollars 50 million...McCann-Erickson has picked up its first business for Microsoft in Europe with a dollars 50 ... be used by the business community. However, the appointment does not affect any of Microsoft s local agencies, which include Euro RSCG Wnek Gosper in the UK. Richard Lindh, Microsoft ...
Microsoft ads use animal attributes
21 Jan 2000 | by LISA CAMPBELL
Microsoft is launching an eye-catching print campaign featuring half-man, half-beast characters...Microsoft is launching an eye-catching print campaign featuring half-man, half-beast characters ... and visually compelling way. Other executions include a catwoman to highlight how Microsoft can make companies more agile, and a bull-like man to illustrate how Microsoft products can strengthen ...
Microsoft moves Xbox business into McCann
09 May 2003 | by Glen Mutel
Microsoft Worldwide has moved its 60 million European Xbox creative account out of Bartle Bogle...BBH was appointed by Microsoft in December 2001 and until this week was the only non-McCann agency ... . The move is the last stage in the realignment process and follows Microsoft's decision to move the creative ... Duncan. Since then, Microsoft has looked to wind down Xbox's position as a standalone brand, preferring ...
Microsoft to issue global game brief
18 Aug 2000 | by JADE GARRETT
Microsoft is poised to begin its search for an advertising agency to handle the dollars 500...Microsoft is poised to begin its search for an advertising agency to handle the dollars 500 ... , Microsoft s European marketing director, is looking to appoint an agency to handle the European business ... will be Microsoft branded, is expected to launch towards the end of next year. The successful agency will position ...
Hotline: Microsoft to handle advertising for Facebook
25 Aug 2006
Microsoft is to handle all the advertising for the US social online network Facebook over the next
Microsoft 'appoints Morgan Stanley to sell Razorfish'
29 Jun 2009 | by Colin Marrs
LONDON - Publicis Groupe is rumoured to be in the running to acquire Microsoft's digital agency...The Financial Times ' website last night reported that Microsoft has appointed Morgan Stanley to sell the agency, possibly due to more favourable tax implications. An analyst quoted by the FT said ... announced a three-pronged tie-up with Microsoft, which will see the development of targeted ad technology ...
Seinfeld's Microsoft TV ad gets hostile reception
10 Sep 2008 | by Staff
LONDON - Microsoft's latest US TV spot, starring Bill Gates and Jerry Seinfeld, has received a...The ad, by Microsoft's agency, Crispin, Porter Bogusky, features the founder ... bloggers and advertising commentators. Computerworld blogger Preston Gralla asked: "Is Microsoft's Seinfeld spot the worst TV ad ever?" He said: "If this is Microsoft's response to the 'I'm a Mac' ads ...
Media: All about ... Microsoft's Yahoo! bid
15 Feb 2008
Yahoo! has a big fight on its hands to repel Microsoft, Alasdair Reid writes....For many observers, Microsoft's $44.6 billion bid for Yahoo! last week was charged with all manner ... of the workforce. Microsoft is another matter. After all, this is the company that was easily vilified as a ... been compounded by the fact that, a short time after Microsoft made its hostile move, Google's chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
