CAMPAIGNS: Cutting Cordiant down the middle - Financial PR
30 Jan 1998 | by IAN DARBY
In 1995, Cordiant, the group formed out of leading advertising agency Saatchi and Saatchi, was in disarray. The problems stemmed from a boardroom row in 1994, during which institutional investors forced out Maurice and Charles Saatchi, the original driving force of the company.



