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London hospitals lure Middle East private patients

21 Nov 2002 | by TANIA MASON

Ten of London's top NHS hospitals are targeting the Middle East with a marketing campaign...The group, which has collectively branded itself London Specialist Hospitals, includes Great Ormond Street, Hammersmith, King's College, and Moorfields Eye Hospital. It has hired Endacott RJB to create a brand identity and campaign that will include direct marketing to Middle Eastern consultants ...

MEDIA BRIEFS: Superstar to broadcast in Middle East

12 Sep 2002

Superstar, the latest incarnation of Pop Idol, will be broadcast throughout the Middle East

Middle East investors use sport to build brands

09 Sep 2008 | by Ed Kemp

of the Middle East that has been most keenly felt and is changing the face of sport globally. Ownership of clubs ... the Guinness Premiership. There has been colossal investment in sporting infrastructure in the Middle East ... Cup in the Middle East a near certainty. 'It's not only cricket,' says Martin. 'A number of events ...

Arla profits hit by Middle East boycott over Danish cartoons

21 Aug 2006 | by by Joanna Bowery

in the Middle East will hit profits by around DKK400m (£36.4m)....Half-year profits were £9.1m below budget at £21.6m. The firm, which owns the Cravendale milk and Lurpak butter brands, was hit by a boycott of its products in the Middle East from February when a Danish newspaper published controversial cartoons of the Prophet Mohammad. Arla admits that consumers in Saudi ...

Middle East faces uphill task to woo British travellers

21 Nov 2002 | by DANIEL ROGERS

Three out of four people are now less likely to visit the Middle East due to recent world events..., while 45% were less likely to. Tunisia came top in the popularity stakes for Middle Eastern holidays with 10% having visited the country, followed closely by Egypt and Morocco. MIDDLE EAST Have ... planning to visit the Middle East More likely 14% Less likely 45% Don't know 41% Which ...

PROFILE: Engineering change - Kenny Wilson, Brand president, Europe, Middle East and Africa, Levi

31 Jan 2002 | by SUZY BASHFORD

2000-2001 Brand director, Levi Strauss 2001-present Brand president for Europe, Middle East ...

GREAT BRITISH BRANDS: BP - Set up in the Middle East and taking its name from the subsidiary of a

01 Aug 2002

and employs 110,000 people, is a British brand with its beginnings in the Middle East..... But the investment was rewarded and, in 1908, D'Arcy's firm was the first to strike oil in the Middle East ... tankers since the 1920s. From the late 1960s, BP's centre of gravity shifted away from the Middle East ... was well equipped to survive the Middle East oil crises of the 1970s. BP has been image-conscious since ...

Emirates leads the way to Dubai growth

13 Feb 2003 | by DANIEL ROGERS

to counteract fears about the Middle East....to be an official FIFA sponsor, Emirates believes the agreement will change its image from a Middle East carrier ... Show, hotel giant Hyatt announced it was opening the Grand Hyatt Dubai, the Middle East's biggest ...

Canon plots brand overhaul for EMEA region

29 Jul 2008 | by Emily Evans

Canon Europe is to launch a refreshed brand across Europe, the Middle East, and Africa in early

New campaign: Qatar

17 May 2006

into the Middle East state.

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