Middle East: Special Report
23 May 2008 | by Suzanne Bidlake, associate editor (reports), Campaign
The Gulf gold rush is on. A rampant economy is turning up money-making opportunities everywhere you turn, and everyone is eager to grab their nugget.
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As the Dubai World debt crisis illustrates, Middle Eastern PROs have a challenge on their hands
The Gulf gold rush is on. A rampant economy is turning up money-making opportunities everywhere you turn, and everyone is eager to grab their nugget.
Now, I know you're probably assuming that I mean Bovine and Ovine Middle East and North Africa -- the must-read trade mag for any self respecting cow or sheep lover. And, indeed, you can read all about ... bombshell from the Middle East PR Association. And that's a phrase I didn't expect to use. As we report ...
Despite state censorship and political instability, the Middle East contains some of the world...If anyone in the advertising industry has chosen to overlook the potential of the Middle East ... . Samir Ayoub, the chief executive for MindShare in the Middle East and North Africa, says: "Iraq ... . Completing the optimistic picture for the Middle East is Qatar, which saw something like 28 per cent ...
There were strong entries in the Campaign Middle East Awards, but there is still a need...- the homeland of the majority of those working in advertising and media across the Middle East - is a little ... , by 43 per cent in the UAE, and 17 per cent across the whole Middle East, EMEA bosses are taking ... . Campaign Middle East - licensed from Haymarket by the Dubai-based publishing company ITP - launched last ...
The Middle East is just starting to produce award-grabbing creative, Steve Wrelton writes....happen to be a globetrotting worldwide creative director - that you would mention the Middle East ... in 2006. Tonic's win, in particular, was a key moment in the history of Middle East advertising ... agency in the Middle East to win a Cannes gold has had a huge impact not only for Tonic ...
Increasing prosperity is delivering new opportunities to target women in the Middle East. But how.... But if you are looking to create brand conversations with women in the Middle East, there are a plethora ... audience first." Likewise, Fady Karim, the chief operating officer of Focusadvertising Middle East ... observation is that the rules in the Middle East are more conservative, depending on the country." In 2006 ...
PR people in the Middle East faced a perfect storm in 2009. But, says Claire Murphy, it has not all...that the Middle East may be down but it is very far from out. Abu Dhabi's glitzy United Arab Emirates (UAE ... . The impact of 2009 on the PR community in the Middle East has been marked, if hard to generalise, says Rebecca Hill, executive director at the Middle East Public Relations Association (Mepra). A few ...
Hello! magazine is set to have its first outing in the Middle East after Dubai-based Motivate...traditional bases of England and Spain, such as France and Russia. The Middle East edition of the magazine ...
WPP financial PR outfit Buch-anan Communications has closed its Middle East operation because...Buchanan Middle East in Dubai has been rebranded as BME, after Buchanan pulled out of the joint ... when other financial PR firms are stepping up their Middle East operations. In recent months, M ... is the first recession the Middle East has suffered and budgets have just been slashed because of it. Agencies ...
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