05 Feb 2010
| by Matt Williams
director Miguel Fonseca, and carries the headline: 'A message of reassurance to all Toyota customers ...
22 Mar 2010
| by Alex Brownsell
, at the height of the crisis, the marque launched a letter-format ad signed by Toyota GB managing director Miguel Fonseca. Later that month, it rolled out a full-page print ad carrying the line "We're pulling together ...
08 Feb 2010
| by Alex Brownsell
letter, signed by Toyota GB managing director Miguel Fonseca, carried the headline "A message ...
04 Feb 2010
| by Alex Brownsell
the 30-minute repair procedure from 10 February. Miguel Fonseca, managing director at Toyota GB, said ...
26 Jul 2011
| by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates.
The previous ...
02 Jul 2008
| by Kate Magee
San Miguel is using Brando to promote its 'Hidden Depths' series of music and media events...for Hidden Depths, which acts as a powerful communication tool', said San Miguel brand manager Elena Iborra. ...
23 Jan 2007
| by by Staff
LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
27 Mar 2001
Ogilvy & Mather has won the San Miguel beer account in Hong Kong and southern China after a tough...LONDON (Brand Republic) - Ogilvy & Mather has won the San Miguel beer account in Hong Kong and southern China after a tough four-way pitch. O&M is charged with re-invigorating the brand and extending its market presence.
Others involved in the pitch were Euro RSCG, Publicis Adlink and the incumbent ...
20 Oct 2004
San Miguel with a draught and bottled offering.
14 Apr 2010
performance of Toyota's MD Miguel Fonseca On 5 February, Toyota GB's managing director, Miguel Fonseca, went ...
. The interviewer, Justin Webb, interrupts Fonseca seven times. Webb's opening question, 'What's going on with the Prius?', is an open question that allows you to go in fast with your key messages. Fonseca doesn ...