DLKW Lowe hires creatives Theo Bayani and Miguel Gonzalez
24 Nov 2011 | by Matt Williams
DLKW Lowe has hired TBWA\London's Theo Bayani and DDB UK's Miguel Gonzalez to boost its creative
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Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
San Miguel 'a life well lived' by Saatchi & Saatchi
05 Aug 2011
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
San Miguel launches 'life well lived' campaign
03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
ITN Productions appoints Miguel Tatay as head of mobile
12 May 2010 | by Arif Durrani
ITN Productions has appointed 4th Screen Advertising's Miguel Tatay as its first head of mobile.
San Miguel targets commuters with magazine launch
27 May 2009
San Miguel, the Spanish beer brand, is targeting commuters with the launch of a 16-page magazine
San Miguel launches £7m ad campaign
21 Apr 2009 | by Ben Bold
LONDON - Carlsberg is launching a £7m campaign to promote its recently acquired San Miguel brand...drinkers should take their time and savour San Miguel with friends at the end of a busy week. The work ... by San Miguel's more premium look on the European mainland. The campaign is the first since Carlsberg took over UK marketing and distribution for San Miguel from Heineken and Scottish Newcastle last ...
Hotline: Saatchi & Saatchi lands San Miguel ad account
13 Mar 2009
Saatchi & Saatchi has landed the UK ad account for San Miguel, the Carlsberg-owned beer brand
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
