Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
in the off-trade, according to Nielsen, are Peroni Nastro Azzurro and San Miguel, both with sales of 70.2m ...
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Anheuser-Busch InBev's global CMO exits
27 Apr 2012 | by John Reynolds
and has been replaced by Asia-Pacific zone president Miguel Patricio.
Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...
Profile: Up for the cup
18 May 2010 | by Gemma Charles
, marketing, and distribution of Spanish lager San Miguel at the end of 2008 from Heineken UK. Then ...
Toyota promises quality in confidence-building campaign
22 Mar 2010 | by Alex Brownsell
, at the height of the crisis, the marque launched a letter-format ad signed by Toyota GB managing director Miguel Fonseca. Later that month, it rolled out a full-page print ad carrying the line "We're pulling together ...
Toyota GB eyes new Prius recall as crisis deepens
08 Feb 2010 | by Alex Brownsell
letter, signed by Toyota GB managing director Miguel Fonseca, carried the headline "A message ...
Toyota UK repairs a week away as marque predicts $2bn loss
04 Feb 2010 | by Alex Brownsell
the 30-minute repair procedure from 10 February. Miguel Fonseca, managing director at Toyota GB, said ...
European courts rejects Louis Vuitton claim against Google AdWords
23 Sep 2009 | by Alex Brownsell
. However, ECJ advocate general Luis Miguel Poiares Maduro dismissed the claim: Google has not infringed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
