Anheuser-Busch InBev's global CMO exits
27 Apr 2012 | by John Reynolds
and has been replaced by Asia-Pacific zone president Miguel Patricio.
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Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio . ( Marketing ) Media ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
in the off-trade, according to Nielsen, are Peroni Nastro Azzurro and San Miguel, both with sales of 70.2m ...
Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
San Miguel 'a life well lived' by Saatchi & Saatchi
05 Aug 2011
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
Appointment to view: the best beer ads of all time?
04 Aug 2011 | by Sarah Johnson
Following San Miguel's latest TV ad this week, Brand Republic has provided the pick of the some
San Miguel launches 'life well lived' campaign
03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
