PRIVATE VIEW: Paul Briginshaw, Miles Calcraft Briginshaw Duffy
19 Sep 2003 | by Paul Briginshaw, the creative director at Miles Calcraft Briginshaw Duffy
I've worked on more than my fair share of lingerie accounts: Gossard, Aristoc and Pretty Polly, to name three. It's a tough job but someone's got to do it. My all-time favourite underwear ad showed no product at all. It was a French commercial for Lejaby and it went like this. A very prim looking girl...



