Will the Govt's comms strategy work?
31 May 2012
we'll see fewer but bigger campaigns." AGENCY HEAD Tim Duffy, UK chairman, M C Saatchi ...
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All about ... Newsworks
31 May 2012
modernisation process that began when Rufus Olins was appointed to succeed Maureen Duffy as the NMA's chief executive. Duffy had been the boss of the agency from its launch in 2003 until the end of 2011. Olins ...
Why does adland need a new creative agency?
31 May 2012
than any recession. With clients: the odour of bullshit can be smelled from miles away. They have ...
Why it's time for adland to put its weight behind the AA
17 May 2012
It's a big thrill to be asked to chair an organisation. It has happened three times in my career and each time I said yes, instantly. Partly due to the fact that the three people doing the asking (Andrew Robertson, Tim Davie and Gavin Patterson) all operate at 90 miles an hour and only trade in fast decision ...
The Advocates - Parslow planning to electrify the UK car market
17 May 2012
perception that the battery range is only around 100 miles," Parslow says. Top Gear's Jeremy Clarkson ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
and International Inspiration, for every mile members of the public participating in the relay cover in the run ... "Samsung Hope Relay" and were the first to grab a pair of trainers and lead a mile-long walk along ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... with McCall and Duffy , she made two interesting statements about what the company wants to say and how ...
All about ... The future of BSkyB
10 May 2012
could choose to go that extra mile and attempt to withdraw BSkyB's broadcasting licence altogether ...
50 over 50
03 May 2012
. GERRY MOIRA 63 Chairman and director of creativity, Euro RSCG London Despite the number of miles ... daily or embarking on ten-mile runs, he is enjoying some off-piste extreme skiing. His business ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
