TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
as hundreds of miles of 'Zil lanes', created to enable big-spending sponsors to whizz around London in limos ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
Tesco boosts Clubcard with Virgin Atlantic partnership
26 Jan 2012 | by Matthew Chapman
customers to exchange Clubcard points for Flying Club miles..... The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct or Tesco.com. They will also be able to collect Flying Club miles when buying fuel from Tesco Fuel ...
TNT Post commercial duties pass to Polglass
05 May 2011 | by Daniel Farey-Jones
's "last-mile" resource of postmen and women. Nick Wells, chief executive of TNT Post UK, said: "Charles ...
Hilton Hotels overhauls loyalty programme
15 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
that offers points and miles with a "no blackout dates" stipulation. Last November, the European arm ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...
Royal Mail plan to raise business mail prices clears first hurdle
08 Nov 2010 | by Daniel Farey-Jones
Royal Mail plans to increase the prices it charges business customers and the access price competitors pay to use its network for final mile delivery, raising up to 100m. In addition Postcomm is proposing to deregulate the market further, giving Royal Mail greater freedom to compete in the pre ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director...INTRODUCTION TO ROAD TO RECOVERY Miles Templeman, director-general, the Institute of Directors Two years on from the start of the global financial meltdown seems a good time to look at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ...
CREATIVE STRATEGY: Hyundai's World Cup efforts in need of a Rooney
24 Jun 2010 | by Simon S Kershaw
one feeling to run a mile. This brand is in dire need of the hairdryer treatment and the campaign ...
CREATIVE STRATEGY - Has the death of direct mail been exaggerated?
27 May 2010 | by Simon S Kershaw
But all is not lost. As the throng pursues more fashionable prospects - podcasts, tweets, fanpages - mail may yet find its own happy ending. I wouldn't be the first to see direct mail is best as the high-end and highly-targeted medium, par excellence - a million miles away from the bad old days ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
