18 May 2012
| by Sarah Shearman
Hope Relay and announced it will donate 1 for every mile covered by members of the public ...
16 May 2012
| by Georgina Brazier
and International Inspiration, for every mile members of the public participating in the relay cover in the run ...
"Samsung Hope Relay" and were the first to grab a pair of trainers and lead a mile-long walk along ...
12 May 2012
| by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ...
with McCall and Duffy , she made two interesting statements about what the company wants to say and how ...
01 May 2012
| by Kim Benjamin
Crayon London/Walk a Mile
Radio Advertising Bureau RadioCentre
The Halifax (Lloyds Banking Group ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
's marketing director, Peter Duffy, that Marketing witnesses first-hand the boss' dedication to the business ...
than Air Zimbabwe. According to Duffy, 'that was the one that hurt'. Indeed, the image used in Ryanair ...
Duffy, who describes McCall as having 'a very distinct style and a personality that permeates through ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
rat a mile off.'
In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ...
02 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The rise in APD on short-haul flights means consumers now pay 13 in tax compared with the previous 12, while the tax on long-haul flights above 6,000 miles has risen from 85 to 91 per person ...
on flights of up to 4,000 miles has risen from 60 to 65, and that on flights between 4,000 and 6,000 miles ...
29 Mar 2012
| by Gemma Charles
how the winning design was chosen.
The winning pair, who connected across a distance of 9,000 miles ...
29 Mar 2012
NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP
Ben Jerry's has always had a social conscience; it has long campaigned on same-sex marriage (renaming its Chubby Hubby ice cream as Hubby Hubby in the US). So this move has integrity.
When a political issue collides with a brand, there is, arguably ...
21 Mar 2012
| by Toby Talbot, executive creative director, RKCR/Y&R
needs a treat now and then. Especially the poor shmucks who run 26.2 miles straight without so much a ...