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Samsung launches social media hub for Olympics activity

Hope Relay and announced it will donate 1 for every mile covered by members of the public ...

VIDEO: Samsung marketer outlines Hope Relay goals

and International Inspiration, for every mile members of the public participating in the relay cover in the run ... "Samsung Hope Relay" and were the first to grab a pair of trainers and lead a mile-long walk along ...

Industry view: Is easyJet's marketing makeover working?

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... with McCall and Duffy , she made two interesting statements about what the company wants to say and how ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

's marketing director, Peter Duffy, that Marketing witnesses first-hand the boss' dedication to the business ... than Air Zimbabwe. According to Duffy, 'that was the one that hurt'. Indeed, the image used in Ryanair ... Duffy, who describes McCall as having 'a very distinct style and a personality that permeates through ...

The truth about youth: Do you know Generation Z?

rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ...

Air tax rise sparks further lobbying from airline heads

The rise in APD on short-haul flights means consumers now pay 13 in tax compared with the previous 12, while the tax on long-haul flights above 6,000 miles has risen from 85 to 91 per person ... on flights of up to 4,000 miles has risen from 60 to 65, and that on flights between 4,000 and 6,000 miles ...

Heineken unveils Facebook competition bottle

how the winning design was chosen. The winning pair, who connected across a distance of 9,000 miles ...

Is it risky for brands to get involved in politics? The Marketing Society Forum

NO - TIM DUFFY CHAIRMAN, M C (UK) SAATCHI GROUP Ben Jerry's has always had a social conscience; it has long campaigned on same-sex marriage (renaming its Chubby Hubby ice cream as Hubby Hubby in the US). So this move has integrity. When a political issue collides with a brand, there is, arguably ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

needs a treat now and then. Especially the poor shmucks who run 26.2 miles straight without so much a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.