Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
an active part in her country's Arab Spring revolution - yet had to file to corporate HQ thousands of miles ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
. ( Media Week ) Digital music company Shazam has appointed Last.fm 's Miles Lewis as vice ...
Private Hear ads for review October 2011
13 Oct 2011 | by Suzanne Bidlake
Studio: Soho Square Studios Engineer: Adam Smyth Voice: Ben Miles Campaign exposure: Radio, outdoor ...
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
in an industry for 35 years, you can smell bullshit a mile away,' he contends. He also says the big incentives ...
Brand manager of the week: Christina Lecky, Brand manager, Kleenex
06 Sep 2011
the kitchen of an independent sandwich shop called Duffy Moons. - What hobbies do you have? Exploring ...
Getting to grips with pricing
06 May 2011 | by Jane Bainbridge
. BRAND PERSPECTIVE - Simon Duffy, chief executive, Bulldog 'The key thing is that you have ... they charge. The only thing a brand controls is the wholesale price,' says Simon Duffy, chief executive ...
P&G launches digital beauty magazine
06 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
and celebrity ambassadors such as Duffy and Cat Deeley. The e-zine features a "click-to-buy" capability ...
Helen Edwards on Branding: On the road to know-how
23 Mar 2011 | by Helen Edwards
're a senior marketer, however, it's more likely that you've not clocked up many miles alongside your ...
Licensing: Alan Titchmarsh ... Your brand goes here
04 Mar 2011 | by Andy Fry
set out to create that kind of activity, you'd miss it by a mile. You just have to be ready to take ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
