The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
as hundreds of miles of 'Zil lanes', created to enable big-spending sponsors to whizz around London in limos ...
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
insipid) are fading amid almost universal consternation. Even Professor David Miles, a member of the Bank ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
of Cosmopolitan.co.uk Rob da Bank, DJ Bestival founder Ben de Lisi, fashion designer James-lee Duffy ...
Helen Edwards on Branding: Why flag-waving is flawed
21 Sep 2011 | by Helen Edwards
-Royce on a 200-mile speed test. For the boy racers of the time, the A-Type was also available with 'sporting ...
School Reports 2011: Mother London
05 Sep 2011 | by Staff
Score: 9 Mother London Type of agency Creative Company ownership Independent Key personnel Robert Saville creative partner Mark Waites creative partner Stef Calcraft strategy partner Andy Medd strategy partner ...
Helen Edwards on Branding: Let dormant brands lie, including Fray Bentos
10 Aug 2011 | by Helen Edwards
Let's suppose that you are a highly successful marketer with quite a few miles on the clock. Right now you're idling on a holiday beach, batteries recharged, with those first strains of boredom creeping in. This has given rise to renewed indulgence of The Fantasy. In this agreeable state, your ...
Helen Edwards on Branding: On the road to know-how
23 Mar 2011 | by Helen Edwards
're a senior marketer, however, it's more likely that you've not clocked up many miles alongside your ...
Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
Britons drive 13% more miles a year than the average driver and are 10% more likely to commute to work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
