Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
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Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... with McCall and Duffy , she made two interesting statements about what the company wants to say and how ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
's marketing director, Peter Duffy, that Marketing witnesses first-hand the boss' dedication to the business ... than Air Zimbabwe. According to Duffy, 'that was the one that hurt'. Indeed, the image used in Ryanair ... Duffy, who describes McCall as having 'a very distinct style and a personality that permeates through ...
Free glossy monthly prepares for launch
18 Apr 2012 | by Nick Batten
director. Stephen Murphy, who is the publisher of aMuse and was involved in the launch of Square Mile, a ... landscape. "When we launched Square Mile in 2005, the only free media was Metro. Nearly seven years on ...
Air tax rise sparks further lobbying from airline heads
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The rise in APD on short-haul flights means consumers now pay 13 in tax compared with the previous 12, while the tax on long-haul flights above 6,000 miles has risen from 85 to 91 per person ... on flights of up to 4,000 miles has risen from 60 to 65, and that on flights between 4,000 and 6,000 miles ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
as hundreds of miles of 'Zil lanes', created to enable big-spending sponsors to whizz around London in limos ...
Tesco boosts Clubcard with Virgin Atlantic partnership
26 Jan 2012 | by Matthew Chapman
customers to exchange Clubcard points for Flying Club miles..... The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct or Tesco.com. They will also be able to collect Flying Club miles when buying fuel from Tesco Fuel ...
Virgin Atlantic sales and marketing director Paul Dickinson departs
03 Jan 2012 | by Sara Kimberley
also worked at Air Miles as travel products director and Visa International as marketing manager ...
EasyJet enters mobile arena with 'Speedy Booking' app
06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
European routes through what easyJet claims is the 'fastest -airline app'. Peter Duffy, marketing ...
Emirates targets rival airlines with Facebook strategy
22 Nov 2011 | by Sarah Shearman
consumers the chance to win 30,000 advantage miles. Airlines are also making greater use of social media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
