Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
and advertisers use it. - Norm Johnston is the global digital leader at Mindshare ...
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Insiders' Guide - Mindshare Direct
18 Nov 2008 | by Media Week
Mindshare Direct is led by Lucy Stafford, managing director, who oversees a team of 17 media ... to us. - What does the team do? Mindshare Direct does strategy, planning and buying for direct ... doorstep. However, it's generally a choice between the Mindshare bar (particularly on free bar night ...
NEW MEDIA: MBO establishes new online team for more muscle
03 Jun 1999 | by JANE OSTLER, Managing Partner MindShare
MBO, the Lopex-owned direct media agency, is strengthening its new media operations with the launch of a dedicated interactive division called MBO New Media Solutions.
MindShare Direct to handle Boden brief
07 Apr 2006
MindShare's direct marketing division, MindShare Direct, has won the £3.6 million media planning...of MindShare Direct, said: "Boden is a very strong brand and we are delighted to be working with it to drive forward customer growth." Earlier this year, MindShare restructured following the promotion of Eta Murphy from managing partner to managing director. MindShare said its key focus this year is to improve ...
Tri-Direct's Stafford to join Mindshare Direct
19 Jun 2007 | by Claire Foss
of MindShare Direct....Stafford will join the company in mid-August and will be responsible for developing the company s direct media buying offering. Jed Glanvill, chief executive of MindShare UK, said: Direct has been a ... that Lucy has chosen to join Mindshare as this gives us a real step up in leadership. Stafford joined ...
OgilvyOne and MindShare roll out interactive and DM operations
11 Jan 2006 | by by Staff
HONG KONG - WPP Group's OgilvyOne and MindShare are rolling out separate interactive and direct...MindShare Interaction, according to Media Asia. The global separation has triggered the formation of Group M Interaction, which will comprise MEC Interaction, Beyond (MediaCom) and MindShare Interaction ... in Asia-Pacific will move to MindShare Interaction, including former mOne MD Alice Manners, who has taken ...
OgilvyOne and MindShare in global digital media launch
10 Apr 2003 | by Jeremy Lee,
LONDON - MindShare Worldwide and OgilvyOne Worldwide are launching a joint venture company..., mOne will also include direct media strategy. It will work closely with both MindShare and OgilvyOne ... of OgilvyInteractive:Media. The MindShare UK chief executive, Kelly Clark, said: "Both MindShare and OgilvyOne have ...
MindShare Direct wins £4.5m Endsleigh Insurance task
09 May 2006 | by by Alex Donohue
LONDON - MindShare Direct has been awarded the £4.5m UK media planning and buying account.... MindShare Direct has shown a level of enthusiasm and hunger for success that is very reassuring." MindShare Direct, which has UK billings in excess of £750m, grew by 31% in 2005, one of the largest recorded ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia ...
Kinetic pits Ford Transit against football fans
08 Sep 2006 | by by Daniel Farey-Jones
's media agency MindShare....and promotion specialist Sports Revolution on behalf of MindShare's Ford Transit planner Mark Baschnonga ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
