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to be considered. It's not just Mindshare that believes this. McKinsey has formally killed off the funnel ... strategy Marco Rimini is the leader, business planning worldwide at Mindshare (From Campaign ...
LONDON - Mindshare Interaction business director Richard Yardley has left the WPP agency without a...0 Yardley joined Mindshare in April 2008 from PHD, where he was an account director. At Mindshare Interaction, Mindshare's digital arm, he reported to Claire Valoti, head of online display and was brought on board to strengthen the Unilever account team. Mindshare declined to comment on the news ...
Jed Glanvill, the chief executive of Mindshare UK, has taken on additional responsibilities...of Mindshare Germany, will add Austria, Switzerland and Central and Eastern Europe to his responsibilities ... financial officer, Dianne Buchanan, and report to Dominic Proctor, Mindshare's global chief executive ... the new structure in Mindshare's Asia-Pacific region. Glanvill, who was promoted from managing director ...
Home improvement firm Everest has handed its £5m media account to WPP's MindShare following a pitch...Everest s brief to MindShare includes a return to TV advertising, following almost a decade concentrating on other forms of promotion. MindShare will start working on the account this summer, taking over ... . Lucy Stafford, managing director of MindShare Direct, will lead the account, which relies heavily ...
LONDON - Mindshare has appointed former Naked strategist Gary Armitage as director of business..., including Mindshare, ad agency Ogilvy Mather, direct marketing agency Wunderman and independent design ... jointly by Mindshare's client leader Mike Smallwood and managing partner Alan Levy. Armitage will report to Smallwood and Marco Rimini, leader of business planning at Mindshare Worldwide. Before joining the WPP ...
LONDON - WPP-owned Mindshare has picked up the media planning and buying account for Umbro...Mindshare already handles media for Nike, which bought the England football kit maker in a 285 million takeover in October 2007. At the time, Nike said it planned to run Umbro as an independent ... as part of its bid to become the world's leading football brand by the 2010 World Cup. Mindshare picked ...
LONDON - Mindshare has lured Glasgow Rangers' commercial chief, Stuart Cain, into the media fray..., working in partnership with Mindshare's Invention leader, Sean Jefferson. Prior to his tenure at Rangers ... in specialist areas, backed by market-leading commercial and marketing expertise." Mindshare has serviced ...
LONDON - Mindshare has won the estimated £9m Admiral Insurance account from incumbents Starcom
Mindshare is moving from its conventional grey London office building on the Strand...centre. Both Mindshare UK and Worldwide are moving into the new building, taking 78,000 sq ft of space ... that our first office occupier Mindshare has a reputation for being creative, innovative, forward ... . Mindshare rival Carat is also due for an office move to Triton Street, Regent's Place, where it will share ...
It's hard to think of a box that Mindshare didn't tick last year. New-business and pitch success...Score: 7 Agency fact file: Mindshare Type of agency Integrated media ... in the market last year. Two or three years ago, there were suggestions that Mindshare had lost its mojo ... suggests that the UK is seen as one of its stronger markets. Score last year: 6 How Mindshare rates ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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