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Alzheimer's Research appoints Mindshare Direct

25 Feb 2011 | by Sara Kimberley

Alzheimer's Research UK has appointed Mindshare Direct to handle its first digital ad campaign....The campaign is part of the agency's ongoing for the charity. Mindshare won the account without ... , Alzheimer's Research UK, marketing and PR officer, said: "Mindshare have a wealth of digital experience ... awareness and support for our organisation." Emma Stears, Mindshare Direct, managing partner, said: "It ...

Mindshare's Baughan takes Maxus MD role

16 Feb 2012 | by Nick Batten

Maxus has appointed Mindshare's Nick Baughan as its managing director....and the global Barclays account. Baughan had worked at Mindshare for two years as its head of business ...

Mindshare scoops £4m Anglian media task

03 Nov 2011 | by Katherine Levy

Anglian Home Improvements has appointed Mindshare to handle its £4 million media planning...the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved ... MediaCom in August. Mindshare will work on a campaign for Anglian's new EcoHome product. Martin Troughton, the Anglian marketing director, said: "We felt Mindshare offered us a unique blend of brute force ...

Mindshare appoints Adams to bolster digital offering

31 Jan 2012 | by John Reynolds

Mindshare aims to boost its digital output with the recruitment of Nick Adams, who is returning...Adams is joining Mindshare in the new role of head of digital development, working in its London office. He will work alongside Mindshare's digital executives, as the agency bids to strengthen its ... was at Mindshare for the three years, holding the role of business director and working with clients including Nike ...

Mindshare set to win London Business School

06 Apr 2011 | by Katherine Levy

Mindshare is set to pick up the £2m media planning and buying account for The London Business...by intermediary the AAR. Mindshare, The London Business School and the AAR declined to comment. ...

Mindshare retains £70m global Lufthansa business

11 Nov 2010 | by Arif Durrani

WPP's Mindshare has retained the estimated £70m media business for German airline Lufthansa, ending...Mindshare, which has handled Lufthansa's global media duties for 10 years, fought off competition from Aegis Media s Carat and Interpublic s UM. The main business will continue to be led by Mindshare Germany, with operations from 40 other countries including the UK feeding in. Last year, Lufthansa ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media...The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Mindshare picks up £1m Mango media account

13 Dec 2010 | by Katherine Levy

High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning...Mindshare won the account after a four-way pitch that included the incumbent, Omnicom-owned M2M ... from Vizeum in a pitch that also included Mindshare and Starcom MediaVest Group. Mindshare ... to be working with Mindshare. They have the ability to deliver creative grounded in insight and have shown ...

Mindshare picks up £2m Diet Chef media business

25 Jan 2012 | by Mark Banham

Mindshare has been awarded the £2m media planning and buying account for weight control company.... Liz Dale, head of marketing at Diet Chef, said: "We are pleased to be working with Mindshare ... to working with Mindshare to broaden our customer appeal and meet our ambitious targets for growth." Lucy Stafford, managing director for direct at Mindshare, said: "This is an exciting young business that has ...

Mindshare prepares for battle as Unilever calls £3bn global media review

13 Dec 2011 | by Arif Durrani

, currently handled by WPP's Mindshare in the UK...., according to Nielsen. Mindshare currently handles all of the business in Western Europe and the Nordics ... Como, senior vice president of Global Media at Unilever. Incumbents Mindshare, PHD and Initiative ... media agency arrangements periodically." Mindshare last defended the UK part of the business in 2009 ...

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