MindShare restructures
17 Apr 2008 | by Anne Cassidy
LONDON - MindShare has restructured its global business model in a bid to become the "lead business partner" for its clients.
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Media network regroups in drive to become clients' lead business partner.
LONDON - MindShare has restructured its global business model in a bid to become the "lead business partner" for its clients.
This is the unedited text of the Q&A sheet provided to Campaign by Mindshare, giving more details of its restructuring.
A couple of years ago, Mindshare began ditching its reputation as a safe haven for unadventurous multinational accounts. Mark Creighton, who joined in October 2010 as the chief operating officer, arrived with the agency on something of a roll, with new business and awards flowing in. Creighton's faith...
It's hard to think of a box that Mindshare didn't tick last year. New-business and pitch success? Yes - it lost nothing and won more than £20 million of new business. It performed particularly well in social media, winning assignments from the likes of Volvo and TK Maxx. Yet its largest achievement...
Mindshare has appointed Steve Plimsoll, the former vice-president, global consulting services Europe at Axciom, to the new role of chief technology officer for Mindshare Worldwide. Simeon Duckworth, the head of UK business planning, has been promoted to worldwide head of research and data.
Jed Glanvill, the chief executive of Mindshare UK, has taken on additional responsibilities for Ireland, France, Spain, Portugal and South Africa following a restructure of Mindshare's EMEA management team.
Mindshare has appointed Paul Armstrong as its head of social media. He was previously the head of social at the integrated communications agency Kindred.
Integration is something that is best left to the customer, which is why the integrating framework needs to be customer - not brand-based.
Last week, Stylist, the free women's magazine from ShortList Media, popped into Mindshare to give its female staff a bit of a boost before they move to their new offices in St Giles.
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