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Former Nike and Mindshare chiefs partner for sports ecommerce launch

20 Oct 2010 | by Mark Banham

Mindshare Performance chief operating officer, to launch sports product website Equipio....Mindshare at the end of 2008 after 10 years with the media network and has since run his own consultancy ... at JWT, a role he held for eight years. During his time at Mindshare and JWT, Walford worked across a ...

COI appoints Mindshare to Financial Services Compensation Scheme comms

22 Sep 2009 | by staff

LONDON - The Financial Services Compensation Scheme (FSCS) has appointed Mindshare to handle

Kellogg awards European media account to Carat

19 Dec 2008 | by Gemma Charles

against fellow incumbent Mindshare....The cereal giant has made the move as part of a plan to exploit softening media markets across Europe. MindShare held the UK account. The appointment we are announcing today will allow us to strongly focus our media buying and negotiations across our European business,' said Greg Economos, vice ...

The Sun retains i-level on digital media account after review

11 May 2009 | by Fiona Ramsay

of the business which included Mindshare, the incumbent on the company's media account..... MindShare prised News International's 25m media account from long-term incumbent Carat back in 2005. But NI ... heartland. Mindshare said that there had been 'ongoing discussions with News International but no formal ...

First Direct launches spoof viral films

18 Oct 2010 | by Ben Bold

by Mindshare, the videos are hosted on the HSBC-owned bank's dedicated YouTube channel . The film shows how ... websites and bloggers. Mindshare re-skinned First Direct's YouTube channel, which houses the six films ... Chamber, Unruly Media and Mindshare Social assisted on the campaign. Mindshare won a Gold Lion award ...

Advertisers warned as The Times loses online readers

17 Aug 2010 | by John Reynolds

agency Mindshare, said the figures will be of 'concern' for advertisers. NI declined to comment. ...

Cunard Line signs on Millennium to target gray market

16 Jan 2009 | by Alex Brownsell

Rocket and Mindshare. The company announced in October that it will be winding down its UK cruise line ...

Ocean Spray turns to ads after fall in market share

23 Feb 2010 | by Joe Thomas

The cranberry juice drinks brand has hired Arnold London to handle its European marketing. The agency will be responsible for managing the campaign, which breaks at the end of next month. The push will span TV, print, outdoor and digital activity; MindShare will handle the media planning and buying ...

Ford shifts marketing strategy from model focus to umbrella branding

25 Mar 2009 | by Alex Brownsell

. The manufacturer's global agencies, Ogilvy London, Mindshare and Wunderman, have been handed the work given ...

Jaguar sponsors sports news on Planet Rock

06 Apr 2011 | by Maisie McCabe

.com. The deal has been brokered by WPP media agency Mindshare and is part of Jaguar's national activity ... -assured man". Charlotte Stuchbery, account manager at Mindshare, said: "Through the partnership we are able ...

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